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They say that “if you build it, they will come”… so we’re here to build it! We’re here to partner with you, learn your business needs, and talk turkey about the appropriate direction for you, your business, and your brand. Some of the services we offer include:
Zabierek Designs has expertly guided several successful brands by defining their brand and identifying and documenting the essential elements of their brand guidelines. We can help you, too, no matter where you are in the process.
Do you have a brand book? If not, let’s start there. The overarching goals of a brand book are to identify your purpose, vision, mission, and values to build a brand with a strong foundation. Your brand book document answers nearly every marketing question you could ask. It should be the first place that anyone looks when faced with a marketing task or challenge. At a minimum, we should undertake to accomplish the following together:
Contact us today to get started solidifying your brand.
The question isn’t “Should I have a website?”, the question is: “What kind of website do I need?”
These days, even a monkey with a fez that has a blog about smoking gets a million hits a month. It’s self-evident that if you don’t compete in the online space – no matter what your business – then you simply don’t compete: period.
Zabierek Designs – like many businesses today – relies on its web site as a hub around which all its business revolves. We’ve tuned the site for optimum and optimized ranking in search engine placement, and peppered it with keywords that are associated with our services. We use our site as a landing page for targeted email and social media campaigns. We design custom landing pages for targeted search engine marketing campaigns that realize an exemplary return on investment. In short: without this website, we wouldn’t have a business.
But that’s us. Part of being good at what we do is doing this – this web site – well. But once we’re done making things awesome for us, what we’re primarily concerned with is: what can we do for you? Do you need a new site or just a redesign? Are you tuned for placement in search (SEO), or would an SEO audit help? Does your site look and function the way you’d like it to? Seriously: what can we do for you? Give us a call.
Search Engine Optimization (SEO) is a way to strategically organize and fine-tune your website so that search engines “see” it. So when your customers employ those search engines – when they look for you – they’re going to find you. That is if you’ve done it well.
So if you’re trying to have more people come to your site you not only need to serve them compelling content, you first have to serve up the search engines the appropriate content to be indexed and returned to the customer. This can be achieved in the form of keywords, appropriately tagged images, and well-thought-out information architecture – among other things.
We’re all about that. With our years of experience in understanding and using search engine algorithms, auditing your content and organizing it into something that ranks high in search is our bailiwick. It means a higher ranking in search. Which means more eyeballs on your site. Which means more leads. Which means more customers. Which means… well, you get the picture.
SEO: it’s pretty cool, really. Let us give you a hand laying the groundwork for your success.
To search or not to search? Well, what would your customers do?
Search Engine Marketing (or SEM, or paid search, or pay-per-click) allows you to advertise your business directly within search engines like Google, Yahoo, Bing, etc. These paid ads show up when a keyword you have targeted and paid for is searched by the customer. It’s different than the organic search placement you get with SEO, insofar as the ads can be placed in a separate “paid” box on the top of the search page. This places your business right in front of consumers looking for your targeted keywords. SEM is easy to manage, it’s easy to measure, it’s cost-effective, it increases visibility, it can be implemented quickly – and did we mention that it’s easy to manage?
SEM supports your SEO efforts in that it can enhance your already established SEO marketing strategy. So, if your SEO efforts aren’t placing your page in the number one position in search already, SEM can fill that gap. Making certain that you are on the first page returned for a strategic keyword is one step in getting a step up on your competition.
SEM is really all about the numbers. You can launch a campaign in the morning, measure how many clicks your ad receives in real-time, and adjust your strategy to be more effective by that afternoon. You can also further segment your customer profile by tailoring the time(s) of day that your ads are placed.
Zabierek Designs enables businesses to win and retain customers in profitable interactions. How is this achieved? By intelligent placement and triggering of your brand in the appropriate marketplace with data-driven strategic and creative solutions. In short: we put you in the right place, at the right time, with the right message to your target audience, ensuring a maximum conversion for every customer.
Be it on the web, in your business processes, the design of your branding, or in conventional direct marketing channels, our process is always driven by results. We ask the right questions, use the right tools, and find the most effective solution to your business challenges.
Contact us today and let’s talk about how we can leverage our services against your business challenges.
Lorem ipsum dolor sit amet! (Which of course is Latin for: Why haven’t you emailed me lately?)
Contrary to popular opinion, studies have shown show by that more than 75% of consumers actually prefer to receive (opted-in) marketing communications through email. People actually read those things! So why not do it? It can establish a new relationship with a lead, drive brand loyalty with a current customer, and (more often than you’d think) consumers actually listen to your call to action. And the low cost of creating and deploying email campaigns delivers a measurable and effective return on investment (ROI). We tend to average approximately 40 dollars of return for every dollar spent via email marketing.
We’ll work with you to identify your metrics for success, build a landing page that converts users to that metric, and design an email campaign around it to maximize your return on your marketing investment. We pride ourselves on knowing your customers, and on delivering the appropriate message to them via email.
“Did you hear about [Your Business]?”
“No, I didn’t. Because [Your Business] has no social marketing campaign.”
Simply put, consumers are more likely to do business with you if you have information readily available on a social media site. Social media is NOT rocket science. But like most things: while it may be simple, it surely isn’t easy.
And even if you don’t “tweet” regularly, or if you haven’t updated your Facebook status since you opened the account, that doesn’t mean that your customers don’t use social media, or that you should ignore it as a direct channel to communicate with your customers. Just reach out to them and they’ll know you’re there – otherwise they won’t! It merely requires some know-how and project management to accomplish. That’s where we excel.
We can help you define your goals and objectives, define the metrics that spell success, target your audience, and platforms, and we’ll even help you manage the ongoing campaign. For real: while not easy, it can be simply done. Let us lend you a hand.
We pride ourselves on going above and beyond your expectations in partnering with your company, and the above services represent just a few of our core competencies. We also offer professional headshots for you and your entire team, product and lifestyle photography, graphic design, content generation, event planning… you name it, we can do it!
